Bridgestone's In-Store Transformation with Digital Signage - S314
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Sr. Product Manager, Adobe
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ABOUT THE SESSION
The world’s largest tire and mobility company, Bridgestone understands the need to deliver immersive in-store experiences to meaningfully connect with customers globally. With digital signage, Bridgestone unifies the customer experience across digital and physical spaces, moving beyond static content to create interactive, personalized experiences at scale. Hear how a large global enterprise unlocked the potential of Adobe Experience Manager Screens to reinvent the customer retail experience, engage with customers in new ways, and speed up the customer journey.
Join us to learn how Bridgestone successfully leveraged Adobe Experience Manager Screens to:
- Enrich the omnichannel experience and multi-touchpoint customer journey
- Drive immersive and personalized journeys that are relevant and contextual
- Increase ROI, achieve efficiency, and reduce environmental impact
Track: Content Management for Personalized Experiences
Session Type: Session
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Digital Marketer, IT Architect, IT Executive, Channel Marketer, Content Marketer, Commerce Marketer/Merchandiser
Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, Travel & Hospitality
Business Type: B2B, B2C
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