BT Sport: Transforming the Sport Experience - E129
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Product Manager - BT Sport, BT
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ABOUT THE SESSION
With live sport viewing habits increasingly moving away from TV towards digital, and with a CMS reaching end of service, BT Sport relaunched its website and apps using Adobe Experience Manager. Far from a simple lift and shift, the ambition was to create a best-in-class sports media ecosystem, rebuilding everything from the ground up.
In this session, learn about:
- The challenges of stakeholder management and tips to overcome them
- Driving automation through data feeds and APIs
- Managing content at scale through strategic information architecture and tagging
Track: Content Management for Personalized Experiences
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Digital Marketer, Marketing Executive, Publisher, Content Marketer, Web Marketer, Web Analyst, Project Manager, Web Designer
Industry Focus: Media & Entertainment, TV/Broadcast, Telecommunications
Business Type: B2C
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Presented by IBM
How Audi Brings Smarter Experiences to Customers
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