BT Sport: Transforming the Sport Experience - E129

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With live sport viewing habits increasingly moving away from TV towards digital, and with a CMS reaching end of service, BT Sport relaunched its website and apps using Adobe Experience Manager. Far from a simple lift and shift, the ambition was to create a best-in-class sports media ecosystem, rebuilding everything from the ground up.

In this session, learn about:

  • The challenges of stakeholder management and tips to overcome them
  • Driving automation through data feeds and APIs
  • Managing content at scale through strategic information architecture and tagging

Track: Content Management for Personalized Experiences

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Digital Marketer, Marketing Executive, Publisher, Content Marketer, Web Marketer, Web Analyst, Project Manager, Web Designer

Industry Focus: Media & Entertainment, TV/Broadcast, Telecommunications

Business Type: B2C

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Presented by IBM

How Audi Brings Smarter Experiences to Customers

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