With live sport viewing habits increasingly moving away from TV towards digital, and with a CMS reaching end of service, BT Sport relaunched its website and apps using Adobe Experience Manager. Far from a simple lift and shift, the ambition was to create a best-in-class sports media ecosystem, rebuilding everything from the ground up.
In this session, learn about:
- The challenges of stakeholder management and tips to overcome them
- Driving automation through data feeds and APIs
- Managing content at scale through strategic information architecture and tagging