B2B Data Solved: Connected Experiences with Real-Time CDP - S403
Closed captions in English, French, German, and Japanese can be accessed in the video player.
Adobe Experience CloudStart a free trial Learn more
Adobe Experience PlatformStart a free trial Learn more
Adobe Real-Time CDPStart a free trial Learn more
Marketo EngageStart a free trial Learn more
No materials available for this session
ABOUT THE SESSION
Discover the all-new and exciting Adobe Real-Time CDP, B2B Edition (Business-to-Business) and B2P Edition (Business-to-Person) of Adobe’s Real-Time Customer Data Platform. Understand the importance of unifying all your customer and prospect data into person and account profiles so that you can precisely target campaigns tailored to their needs..
Learn how Adobe’s Real-Time Customer Data Platform for B2B enables you to:
- Unify B2B data from multiple sources into a 360-degree view of each customer and account
- Build audiences based on unified customer and account profiles
- Activate audiences across Marketo Engage and other audience channels
Track: B2B Marketing, Customer Data Management
Session Type: Session
Technical Level: General Audience
Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Commerce Executive, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Product Manager, Operations/COO
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2B, B2C, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Presented by ObservePoint
Are User Consent Preferences Being Honored? 3 Checkpoints
More sessions that may interest you
Success starts with Experience League.
Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.