Creating a Roadmap for CDP Selection and Success - S402
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SPEAKERS
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Product Marketing, Adobe
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Principal Experience Consultant, Adobe
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ABOUT THE SESSION
Learn how to select and be successful with a customer data platform. Find out why CDPs are essential to power great customer experiences, how to choose the right partner to future-proof data management, and what you can do now to prepare for organizational and personal success.
In this session, we discuss:
- The importance of building a first-party data strategy
- Key CDP use cases, and the top criteria and capabilities to look for when choosing a CDP
- Best practices for successful implementation and cross-functional adoption of a CDP
Track: Customer Data Management
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Web Analyst, Product Manager, Operations/COO
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2B, B2C, SMB
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