How Kaufland Transitioned to Experience Manager in the Cloud - S304

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With a modern cloud foundation, you can accelerate your digital initiatives to deliver best-in-class customer experiences. Learn how the Schwarz Group, known for leading food retail brands like Lidl and Kaufland, revamped its customer experience management by transitioning its Adobe Experience Manager application from an on-premises implementation to Experience Manager as a Cloud Service. The session is co-hosted by Schwarz IT and Adobe Consulting Services.

Learn about:

  • The critical role that people, processes, and technology play in transitioning to the cloud
  • Adobe’s recommended methodology, best practices, and tools that can help accelerate your transition

Track: Content Management for Personalized Experiences

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Developer, IT Architect, IT Executive, Project Manager

Industry Focus: Commerce, Retail

Business Type: B2B, B2C

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