How Virgin Atlantic Heightened Its Cross-Channel Marketing - S715

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What do you do when you have to engage customers more regularly and personalized while having a marketing team a fraction of the usual size? Join Tom Nowell, customer data and market database manager, to hear how Virgin Atlantic integrates Adobe Campaign Classic with Adobe Experience Cloud, increasing speed to market and helping non-technical users build campaigns without needing a developer. 

Get inspired to:

  • Improve email authoring through integration of Adobe Campaign and Adobe Experience Manager
  • Personalize cross-channel journeys through integration of Campaign with Adobe Analytics, Adobe Target, and Adobe Audience Manager

Track: Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: Beginner, Intermediate

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Project Manager

Industry Focus: Financial Services & Insurance, Media & Entertainment, Retail, Travel & Hospitality

Business Type: B2C

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