Next Generation Luxury Retail Experiences with Adobe Commerce - S609

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  • Angela Gruszka

    Angela Gruszka

    SVP of Digital Marketing and Ecommerce, AERIN

  • Sophia Kelly

    Sophia Kelly

    Head of Adobe Commerce, Americas, Gorilla Group, A Wunderman Thompson Company


In the world of luxury retail, every aspect of the customer experience needs to be perfect. That’s why AERIN, a global luxury lifestyle brand founded by Aerin Lauder, selected Adobe Commerce for the next evolution of its digital commerce experience. With a need for a platform that enables simplified operations and flexibility to deliver both consumer and B2B commerce while flawlessly conveying its unique brand aesthetic, AERIN is able to place digital at the center of its omnichannel commerce strategy.

Join us to learn:

  • How to craft experiences that meet the high bar for luxury e-commerce
  • Why intuitive storefront management is key to evolving experiences at speed
  • How to balance B2B and B2C digital commerce through a single platform
  • Where digital fits within the AERIN brand’s overall omnichannel strategy

Track: Digital Commerce

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO

Industry Focus: Commerce, Consumer Goods

Business Type: B2B, B2C

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Presented by Classy Llama

The NOC: Your Guide to a Cohesive Ecommerce Strategy

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