Omnichannel Orchestration with Marketo Engage and Experience Cloud - S703

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SPEAKERS

  • Gunjan Batra

    Gunjan Batra

    Sr. Director, Marketing Technology, RingCentral

  • Josh Hill

    Josh Hill

    AVP, Marketing Automation & Technology, RingCentral

ABOUT THE SESSION

Omnichannel marketing sounds daunting. Marketers talk about it; few do it. With the audience sync integration between Marketo Engage and other Adobe Experience Cloud applications, such as Adobe Target, Adobe Audience Manager, and Adobe Analytics, marketing operations pros and marketers can achieve real omnichannel orchestration without additional tools. It’s way easier than it sounds — all you need are people, processes, and data. Join Adobe and Marketo Engage experts, Josh Hill and Gunjan Batra, who will show you how RingCentral uses these powerful platforms for a true omnichannel experience.

Learn how to:

  • Match audiences across platforms automatically — from Anonymous to Customers
  • Drive account engagement with Marketo Engage and Adobe Experience Cloud
  • Orchestrate omnichannel experiences with the Marketo Engage native capabilities

Track: B2B Marketing, Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Optimization Manager

Industry Focus: High Tech, Telecommunications

Business Type: B2B

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