Turn Data into Action: Data Collection & RTCDP Connections - S509

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Companies are making significant investments in data stores and building comprehensive views of their customers to improve experience management. But this requires collecting data across every customer touchpoint using a variety of technologies and systems at scale. Adobe has re-imagined data collection for you so that you can send this data anywhere — yes, not just Adobe. Learn how you can source data from any digital property, distribute that data to other vendors and systems, incorporate the data into a real-time actionable profile, and enforce through a layer of privacy and data governance controls appropriate marketing uses. And as an added bonus, get a practical example of how to enrich your customer behavior data and easily send it to both Adobe and non-Adobe systems.

Key takeaways:

  • Collect the critical data to power customer experience management
  • Enrich the data for comprehensive consumer profiles
  • Manage and distribute the enriched data to Adobe and non-Adobe systems

Track: Developer Ecosystem

Session Type: Session

Technical Level: Beginner

Presentation Style: Tips & Tricks

Audience Type: Developer, IT Architect, IT Executive, Data Scientist, Web Analyst, Project Manager

Business Type: B2B, B2C

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Presented by McFadyen Digital

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