Unleash the Power of the Real-Time Customer Profile - S503

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  • Eric Knee

    Eric Knee

    Principal Enterprise Platform Solution Architect, Adobe


While traditional warehouses and cutting-edge lake houses allow for deep interrogation and insights, being able to act on that data in the moment is still fleeting. The Adobe Experience Platform Real-Time Customer Profile addresses this problem by creating a single, actionable view of consumers and enabling marketing teams to quickly build, deploy, and activate experiences for those consumers in real time across any channel.

Learn how:

  • The Real-Time Customer Profile is constructed compared to traditional systems
  • It delivers real-time segment qualification and personalization
  • It supports 1:1 personalization across any channel

Track: Developer Ecosystem

Session Type: Session

Technical Level: Intermediate

Presentation Style: Thought Leadership

Audience Type: Developer, Digital Analyst, IT Architect, IT Executive, Audience Strategist, Data Scientist, Web Analyst, Project Manager

Business Type: B2B, B2C, SMB

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