Unleash the Power of the Real-Time Customer Profile - S503

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SPEAKERS

  • Eric Knee

    Eric Knee

    Principal Enterprise Platform Solution Architect, Adobe

ABOUT THE SESSION

While traditional warehouses and cutting-edge lake houses allow for deep interrogation and insights, being able to act on that data in the moment is still fleeting. The Adobe Experience Platform Real-Time Customer Profile addresses this problem by creating a single, actionable view of consumers and enabling marketing teams to quickly build, deploy, and activate experiences for those consumers in real time across any channel.

Learn how:

  • The Real-Time Customer Profile is constructed compared to traditional systems
  • It delivers real-time segment qualification and personalization
  • It supports 1:1 personalization across any channel

Track: Developer Ecosystem

Session Type: Session

Technical Level: Intermediate

Presentation Style: Thought Leadership

Audience Type: Developer, Digital Analyst, IT Architect, IT Executive, Audience Strategist, Data Scientist, Web Analyst, Project Manager

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

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