Experience 4.0: Balancing Purpose, Profits, and Personalization - S832

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  • Scott Daniels

    Scott Daniels

    Head of Studios (Americas), TCS Interactive Digital Reimagination Studios, Tata Consultancy Services

  • Baskaran Natarajan

    Baskaran Natarajan

    Head, TCS Interactive-Adobe Business Unit, Tata Consultancy Services


Craft purpose-led iconic experiences for everyone in the business ecosystem to deliver profitable growth. Learn how to harmonize design, content, data, and technology to deliver engaging experiences and drive business outcomes with TCS’ Experience First Engagement approach.

Learn from our experts about:

  • Powering ahead with an Experience First Engagement approach in creating unparalleled CX
  • Designing engagements that are purpose-led, sustainable, and inclusive across the customer journey
  • Balancing the 3Ps (purpose, profits, personalization) and leveraging AI and machine language responsibly and ethically
  • Real-world examples of our customer success stories

Track: Digital Commerce, Analytics for Customer Journeys, B2B Marketing, Content Management for Personalized Experiences, Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Case/Use Study, Tips & Tricks, Thought Leadership

Audience Type: Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Product Manager, Operations/COO, Project Manager, Web Designer

Industry Focus: Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2C

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Building Immersive Experiences Using Substance Painter

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