Experience 4.0: Balancing Purpose, Profits, and Personalization - S832
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SPEAKERS
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Head of Studios (Americas), TCS Interactive Digital Reimagination Studios, Tata Consultancy Services
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Head, TCS Interactive-Adobe Business Unit, Tata Consultancy Services
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ABOUT THE SESSION
Craft purpose-led iconic experiences for everyone in the business ecosystem to deliver profitable growth. Learn how to harmonize design, content, data, and technology to deliver engaging experiences and drive business outcomes with TCS’ Experience First Engagement approach.
Learn from our experts about:
- Powering ahead with an Experience First Engagement approach in creating unparalleled CX
- Designing engagements that are purpose-led, sustainable, and inclusive across the customer journey
- Balancing the 3Ps (purpose, profits, personalization) and leveraging AI and machine language responsibly and ethically
- Real-world examples of our customer success stories
Track: Digital Commerce, Analytics for Customer Journeys, B2B Marketing, Content Management for Personalized Experiences, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: Intermediate, Advanced
Presentation Style: Case/Use Study, Tips & Tricks, Thought Leadership
Audience Type: Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Product Manager, Operations/COO, Project Manager, Web Designer
Industry Focus: Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2C
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Building Immersive Experiences Using Substance Painter
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