From Metadata to Microchips: Personalized Commerce at Scale - S820
Closed captions in English, French, and German can be accessed in the video player.
Managing Director, Technology Consulting, Ernst & Young LLP (EY)
CIO, Merck Animal Health
Head of Healthcare Strategic Marketing, Adobe
Adobe AnalyticsStart a free trial Learn more
Adobe Audience ManagerStart a free trial Learn more
Adobe CommerceStart a free trial Learn more
Adobe Customer Journey AnalyticsStart a free trial Learn more
Adobe Experience CloudStart a free trial Learn more
Adobe Experience ManagerStart a free trial Learn more
Adobe Experience PlatformStart a free trial Learn more
Adobe Journey OptimizerStart a free trial Learn more
No materials available for this session
ABOUT THE SESSION
With increasing market demand for direct-to-consumer offerings, Merck Animal Health developed ambitious plans to expand beyond traditional B2B commerce strategy and offer membership services directly to individual pet owners. Expanding Home Again’s e-commerce offering required a holistic approach to digital transformation, impacting technology, operations, processes, and marketing. Collaborating with EY and Adobe, the company adopted a cloud-based e-commerce platform with improved data capabilities. Join Merck Animal Health CIO Bob Scheller, EY Managing Director, Technology Consulting, Giri Durbhakula, and Adobe Life Sciences leader Tom Swanson as they share the journey to create a personalized direct-to-consumer buying experience.
Learn how Merck Animal Health:
- Connects animals and people for a smarter future with a rich portfolio of science and technology
- Transformed from a purpose-built environment to one that is flexible and has the agility to drive a higher level of engagement with customers
- Established the foundation for subscription-based ecosystem
- Enabled access to customer insights across platforms
Track: Digital Commerce, Analytics for Customer Journeys, B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study, Tips & Tricks
Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Product Manager, Operations/COO, Project Manager
Industry Focus: Commerce, Consumer Goods, Education, Healthcare/Lifesciences, Retail, Telecommunications
Business Type: B2B
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Presented by EY
Unleashing the Power of Personalized Digital Commerce
More sessions that may interest you
Success starts with Experience League.
Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.