From Metadata to Microchips: Personalized Commerce at Scale - S820
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SPEAKERS
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Managing Director, Technology Consulting, Ernst & Young LLP (EY)
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CIO, Merck Animal Health
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Head of Healthcare Strategic Marketing, Adobe
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ABOUT THE SESSION
With increasing market demand for direct-to-consumer offerings, Merck Animal Health developed ambitious plans to expand beyond traditional B2B commerce strategy and offer membership services directly to individual pet owners. Expanding Home Again’s e-commerce offering required a holistic approach to digital transformation, impacting technology, operations, processes, and marketing. Collaborating with EY and Adobe, the company adopted a cloud-based e-commerce platform with improved data capabilities. Join Merck Animal Health CIO Bob Scheller, EY Managing Director, Technology Consulting, Giri Durbhakula, and Adobe Life Sciences leader Tom Swanson as they share the journey to create a personalized direct-to-consumer buying experience.
Learn how Merck Animal Health:
- Connects animals and people for a smarter future with a rich portfolio of science and technology
- Transformed from a purpose-built environment to one that is flexible and has the agility to drive a higher level of engagement with customers
- Established the foundation for subscription-based ecosystem
- Enabled access to customer insights across platforms
Track: Digital Commerce, Analytics for Customer Journeys, B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study, Tips & Tricks
Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Product Manager, Operations/COO, Project Manager
Industry Focus: Commerce, Consumer Goods, Education, Healthcare/Lifesciences, Retail, Telecommunications
Business Type: B2B
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Presented by EY
Unleashing the Power of Personalized Digital Commerce
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