Fueling ROI and Personalized CX with Intelligent Content - S809

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ABOUT THE SESSION

Delivering the personal experiences customers expect today demands a reimagined approach to content development and delivery. Companies must evolve workflows and the end-to-end value supply chain to improve experiences while driving conversion and ROI. IBM describes how they are partnering with clients to deliver personalized experiences with intelligent content.

In this session, learn about:

  • The scope of the challenge because personalized experiences require personalized content delivered in real-time with unprecedented speed at scale
  • How IBM's clients are innovating their end-to-end customer experiences to foster loyalty, grow revenue, and drive efficiencies
  • IBM’s approach to content workflow strategy, powered by Adobe solutions, including Adobe Experience Manager and Adobe Workfront, and augmented by IBM Cloud and AI

Track: Content Management for Personalized Experiences

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study, Thought Leadership

Audience Type: Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Web Marketer, Product Manager, Operations/COO

Business Type: B2B

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