Fueling ROI and Personalized CX with Intelligent Content - S809
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SPEAKERS
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Digital Director, PLL LOT S.A.
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IBM iX Adobe Practice Lead, Americas, IBM
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Chief Customer Officer Mobility & Consumer Services, IBM iX
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ABOUT THE SESSION
Delivering the personal experiences customers expect today demands a reimagined approach to content development and delivery. Companies must evolve workflows and the end-to-end value supply chain to improve experiences while driving conversion and ROI. IBM describes how they are partnering with clients to deliver personalized experiences with intelligent content.
In this session, learn about:
- The scope of the challenge because personalized experiences require personalized content delivered in real-time with unprecedented speed at scale
- How IBM's clients are innovating their end-to-end customer experiences to foster loyalty, grow revenue, and drive efficiencies
- IBM’s approach to content workflow strategy, powered by Adobe solutions, including Adobe Experience Manager and Adobe Workfront, and augmented by IBM Cloud and AI
Track: Content Management for Personalized Experiences
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study, Thought Leadership
Audience Type: Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Web Marketer, Product Manager, Operations/COO
Business Type: B2B
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Presented by IBM
How Audi Brings Smarter Experiences to Customers
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