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Digital Director, PLL LOT S.A.
IBM iX Adobe Practice Lead, Americas, IBM
Chief Customer Officer Mobility & Consumer Services, IBM iX
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Delivering the personal experiences customers expect today demands a reimagined approach to content development and delivery. Companies must evolve workflows and the end-to-end value supply chain to improve experiences while driving conversion and ROI. IBM describes how they are partnering with clients to deliver personalized experiences with intelligent content.
In this session, learn about:
Track: Content Management for Personalized Experiences
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study, Thought Leadership
Audience Type: Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Web Marketer, Product Manager, Operations/COO
Business Type: B2B
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