Fueling ROI and Personalized CX with Intelligent Content - S809

Closed captions in English, French, and German can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

Delivering the personal experiences customers expect today demands a reimagined approach to content development and delivery. Companies must evolve workflows and the end-to-end value supply chain to improve experiences while driving conversion and ROI. IBM describes how they are partnering with clients to deliver personalized experiences with intelligent content.

In this session, learn about:

  • The scope of the challenge because personalized experiences require personalized content delivered in real-time with unprecedented speed at scale
  • How IBM's clients are innovating their end-to-end customer experiences to foster loyalty, grow revenue, and drive efficiencies
  • IBM’s approach to content workflow strategy, powered by Adobe solutions, including Adobe Experience Manager and Adobe Workfront, and augmented by IBM Cloud and AI

Track: Content Management for Personalized Experiences

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study, Thought Leadership

Audience Type: Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Web Marketer, Product Manager, Operations/COO

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
Play button

Presented by IBM

How Audi Brings Smarter Experiences to Customers

Watch video
View all

By viewing this video, I agree the Adobe family of companies may share my contact information with IBM for marketing purposes. For details see the privacy policy on the IBM sponsor page.

More sessions that may interest you

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.

Start learning