Getting Started with Marketo Engage: Tokens, Cloning, and More - S706

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Marketing Operations Manager, Digital Shadows
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Marketing Operations Consultant, Etumos
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ABOUT THE SESSION
Getting familiar with a new marketing automation system doesn't need to be overwhelming. Marketo Engage offers core capabilities and features that enable you to hit the ground running. These concepts also let you maximize your team’s resources, whether you’re a team of 2, 100, or something in between. Join Adobe Marketo Engage Champions, Chiara Riga and Beth Massura, to learn how to leverage cloning, tokens, and templates across your marketing automation, lead management, and lead scoring workflows.
You’ll learn:
- What you can do to set yourself up for success and scale in
- Marketo Engage How to leverage cloning, tokens, and more across core marketing automation workflows
- Tips and tricks on how to make the most of your team’s resources
Track: B2B Marketing, Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: Beginner
Presentation Style: Tips & Tricks
Audience Type: Digital Marketer, Email Marketer, Marketing Executive, Optimization Manager
Industry Focus: Consulting/Agency, High Tech
Business Type: B2B, SMB
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Presented by R2integrated
Optimizing the Customer Journey Via Data and Personalization
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