Getting Started with Marketo Engage: Tokens, Cloning, and More - S706

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Getting familiar with a new marketing automation system doesn't need to be overwhelming. Marketo Engage offers core capabilities and features that enable you to hit the ground running. These concepts also let you maximize your team’s resources, whether you’re a team of 2, 100, or something in between. Join Adobe Marketo Engage Champions, Chiara Riga and Beth Massura, to learn how to leverage cloning, tokens, and templates across your marketing automation, lead management, and lead scoring workflows.

You’ll learn:

  • What you can do to set yourself up for success and scale in
  • Marketo Engage How to leverage cloning, tokens, and more across core marketing automation workflows
  • Tips and tricks on how to make the most of your team’s resources

Track: B2B Marketing, Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: Beginner

Presentation Style: Tips & Tricks

Audience Type: Digital Marketer, Email Marketer, Marketing Executive, Optimization Manager

Industry Focus: Consulting/Agency, High Tech

Business Type: B2B, SMB

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Presented by R2integrated

Optimizing the Customer Journey Via Data and Personalization

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