How to Build a New Digital Experience Platform on AEM Cloud - S811

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ABOUT THE SESSION

Financial Services/Asset Management is an industry that historically has been very conservative (risk-averse) because it’s highly regulated. For years, B2B companies have succeeded without needing to deliver great, personalized digital experiences at scale. Now, delivering innovative digital experiences has become table stakes – even for B2B organizations. When it came time to modernize their digital experience platform, this asset management company leaned in on their “all-in” cloud strategy to build a new global B2B digital experience platform on fully cloud-native technologies, like Adobe Experience Manager Cloud.

In this session, we discuss:

  • Factors that led this asset management company to choose Experience Manager Cloud over other CMS options
  • Learnings and comparisons between Experience Manager Cloud, on-premises Adobe Experience Manager, and Adobe Managed Services
  • Operational and technical challenges in launching a new global digital experience platform
  • Managing change, obtaining regional alignment, and addressing industry, regulatory, and compliance requirements

Track: B2B Marketing, Content Management for Personalized Experiences, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Digital Marketer, Email Marketer, Marketing Executive, Content Marketer, Social Marketer, Web Marketer

Industry Focus: Financial Services & Insurance

Business Type: B2B

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