How to Improve Ad Performance in a Privacy-Centric World - S412

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  • Shri Mohan

    Shri Mohan

    Director of Product Management, Adobe Advertising Cloud, Adobe

  • Emily Primavera

    Emily Primavera

    Digital Marketing & Optimization Manager, South Australian Tourism Commission


The explosion of publisher networks with large, authenticated audiences is both a marketer’s dream and nightmare. How can marketers deliver connected experiences and harmonize across these silos? Learn how you can achieve best-in-class advertising performance by combining enterprise and publisher capabilities with powerful AI.

In this session:

  • Benefits and limits of publisher network optimization
  • The key role of enterprise data in differentiation
  • AI and smarter ad buying
  • Cross-channel advertising optimization: the present and future

Track: Customer Data Management

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Digital Marketer, Marketing Executive, Audience Strategist, Channel Marketer

Business Type: B2B, B2C

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