The explosion of publisher networks with large, authenticated audiences is both a marketer’s dream and nightmare. How can marketers deliver connected experiences and harmonize across these silos? Learn how you can achieve best-in-class advertising performance by combining enterprise and publisher capabilities with powerful AI.
In this session:
Benefits and limits of publisher network optimization
The key role of enterprise data in differentiation
AI and smarter ad buying
Cross-channel advertising optimization: the present and future
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