How to Improve Ad Performance in a Privacy-Centric World - S412

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SPEAKERS

  • Shri Mohan

    Shri Mohan

    Director of Product Management, Adobe Advertising Cloud, Adobe

  • Emily Primavera

    Emily Primavera

    Digital Marketing & Optimization Manager, South Australian Tourism Commission

ABOUT THE SESSION

The explosion of publisher networks with large, authenticated audiences is both a marketer’s dream and nightmare. How can marketers deliver connected experiences and harmonize across these silos? Learn how you can achieve best-in-class advertising performance by combining enterprise and publisher capabilities with powerful AI.

In this session:

  • Benefits and limits of publisher network optimization
  • The key role of enterprise data in differentiation
  • AI and smarter ad buying
  • Cross-channel advertising optimization: the present and future

Track: Customer Data Management

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Digital Marketer, Marketing Executive, Audience Strategist, Channel Marketer

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

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