How to Improve Ad Performance in a Privacy-Centric World - S412
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Director of Product Management, Adobe Advertising Cloud, Adobe
Digital Marketing & Optimization Manager, South Australian Tourism Commission
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ABOUT THE SESSION
The explosion of publisher networks with large, authenticated audiences is both a marketer’s dream and nightmare. How can marketers deliver connected experiences and harmonize across these silos? Learn how you can achieve best-in-class advertising performance by combining enterprise and publisher capabilities with powerful AI.
In this session:
- Benefits and limits of publisher network optimization
- The key role of enterprise data in differentiation
- AI and smarter ad buying
- Cross-channel advertising optimization: the present and future
Track: Customer Data Management
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Advertiser, Digital Marketer, Marketing Executive, Audience Strategist, Channel Marketer
Business Type: B2B, B2C
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