How to Make the Most of Adobe Real-Time CDP - S410

Adobe’s Real-Time CDP has changed how marketers reach their customers across various channels and deliver personalized customer experiences at scale. Its cutting-edge features break down data silos and create connections across the entire enterprise. We’ll demonstrate how brands can create business value with omnichannel experiences, beginning with discovery and use-case prioritization, moving to architecture mapping and data source collection, then the creation of the unified customer profile, and finally the definition and activation of your high-value audiences across channels.

Also in this session:

• Map business problems to capabilities 
• Define and prioritize Real-Time CDP use cases
• See a demo on what a Real-Time Customer profile looks like and how to activate audiences across various channels

Track: Customer Data Management

Session Type: Session

Technical Level: General Audience

Audience Type: Advertiser, Business Analyst, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Data Scientist, Optimization Manager, Web Marketer, Web Analyst, Operations/COO

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B, B2C, SMB