How to Make the Most of Adobe Real-Time CDP - S410
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Sr. Data Architect, Adobe
Adobe Customer Solutions - Sr. Principal, Enterprise Architect, Adobe
Audience Activation Consultant, Adobe
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ABOUT THE SESSION
Adobe’s Real-Time CDP has changed how marketers reach their customers across various channels and deliver personalized customer experiences at scale. Its cutting-edge features break down data silos and create connections across the entire enterprise. We’ll demonstrate how brands can create business value with omnichannel experiences, beginning with discovery and use-case prioritization, moving to architecture mapping and data source collection, then the creation of the unified customer profile, and finally the definition and activation of your high-value audiences across channels.
Also in this session:
- Map business problems to capabilities
- Define and prioritize Real-Time CDP use cases
- See a demo on what a Real-Time Customer profile looks like and how to activate audiences across various channels
Track: Customer Data Management
Session Type: Session
Technical Level: General Audience
Audience Type: Advertiser, Business Analyst, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Data Scientist, Optimization Manager, Web Marketer, Web Analyst, Operations/COO
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2B, B2C, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Presented by Accenture
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