Maximizing Mobile Experiences in the Customer Journey - S719

Closed captions in English, French, and German can be accessed in the video player.

Share this page



Mobile technology has now made it possible to merge digital and physical customer experiences like never before. As marketers, how do we make those experiences as seamless as possible? Whether you’re engaging with fans at a sporting event or concert, enhancing the experience of hotel guests, building relationships with subscribers, or facilitating contextual interactions at every stage of today’s buyer journey — online, in-person, and everything in between — Adobe Journey Optimizer mobile capabilities help make it all happen. 

In this session learn how to:

  • Deliver moments that matter using a unified customer profile
  • Create personalized mobile-optimized emails, push notifications, in-app messages, and SMS
  • Visualize and orchestrate the customer journey, and trigger contextually relevant mobile messages based on a customer’s location

Track: Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Mobile Marketer, Channel Marketer, Data Scientist

Industry Focus: Automotive, Commerce, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by Priint

Supercharge Your Adobe InDesign/Illustrator Integration

By viewing this video, I agree the Adobe family of companies may share my contact information with Priint for marketing purposes. For details see the privacy policy on the Priint sponsor page.

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.