Maximizing Mobile Experiences in the Customer Journey - S719

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SPEAKERS

ABOUT THE SESSION

Mobile technology has now made it possible to merge digital and physical customer experiences like never before. As marketers, how do we make those experiences as seamless as possible? Whether you’re engaging with fans at a sporting event or concert, enhancing the experience of hotel guests, building relationships with subscribers, or facilitating contextual interactions at every stage of today’s buyer journey — online, in-person, and everything in between — Adobe Journey Optimizer mobile capabilities help make it all happen. 

In this session learn how to:

  • Deliver moments that matter using a unified customer profile
  • Create personalized mobile-optimized emails, push notifications, in-app messages, and SMS
  • Visualize and orchestrate the customer journey, and trigger contextually relevant mobile messages based on a customer’s location

Track: Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Mobile Marketer, Channel Marketer, Data Scientist

Industry Focus: Automotive, Commerce, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2C

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