Digital channels and experiences play an ever more important role in customer journeys, and companies need to continue to advance their marketing capabilities and practices. John Copeland, VP in Adobe’s Digital Strategy Group, and Jason Heller, CEO of Transformation Ventures, walk through some of the top marketing trends in 2022 and discuss what great looks like as well as some of the common challenges companies face and how to overcome them.
Learn about trends in:
- Customer data
- Content production and workflow management
- Customer journey orchestration