Create a Digital Transformation with your B2B Commerce Investment - S601
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ABOUT THE SESSION
If done correctly, investing in B2B e-commerce can transform your company and even your industry. In fact, according to Deloitte Insights, high digital maturity firms report 65% higher profit margins than their lower maturity counterparts. In this session, hear how firms like Honeywell, Sealed Air, and L'Oreal are leveraging B2B e-commerce to transform their company's customer experience, culture, product strategy, and business models, with B2B commerce expert, Ed Kennedy, as our guide.
In this session, get examples of how companies have:
- Launched new business models, including B2B marketplaces
- Tackled unique challenges of launching a B2B ecommerce initiative
- Worked with channel partners to successfully navigate a global B2B e-commerce market
Track: Digital Commerce
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO
Industry Focus: Commerce, Consumer Goods, High Tech, Manufacturing, Distribution/Wholesale
Business Type: B2B
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