How Kaufland Transitioned to Experience Manager in the Cloud - S304
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SPEAKERS
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Sr. Technical Architect, Adobe
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Sr. Professional Web Solutions, Schwarz IT KG
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ABOUT THE SESSION
With a modern cloud foundation, you can accelerate your digital initiatives to deliver best-in-class customer experiences. Learn how the Schwarz Group, known for leading food retail brands like Lidl and Kaufland, revamped its customer experience management by transitioning its Adobe Experience Manager application from an on-premises implementation to Experience Manager as a Cloud Service. The session is co-hosted by Schwarz IT and Adobe Consulting Services.
Learn about:
- The critical role that people, processes, and technology play in transitioning to the cloud
- Adobe’s recommended methodology, best practices, and tools that can help accelerate your transition
Track: Content Management for Personalized Experiences
Session Type: Session
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Developer, IT Architect, IT Executive, Project Manager
Industry Focus: Commerce, Retail
Business Type: B2B, B2C
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