Improving Your Data Management Strategy - S404
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ABOUT THE SESSION
The vast amounts of data available to marketing teams in 2022 presents an opportunity and a challenge. An infinite amount of user information can be beneficial, but most companies struggle with efficiently capturing data at scale and in real time to inform business decisions. Join this deep dive into how companies can improve their data collection and management practices.
In this session, learn how to:
- Improve your data management strategy
- Capture data insights at scale
- Inform digital business decisions
Track: Customer Data Management
Session Type: Session
Technical Level: Beginner, Intermediate
Presentation Style: Case/Use Study
Audience Type: Advertiser, Business Analyst, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Commerce Executive, Data Scientist, Web Marketer, Web Analyst, Product Manager, Operations/COO
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2B, B2C, SMB
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Presented by Deloitte Digital
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