Next Generation Luxury Retail Experiences with Adobe Commerce - S609
Closed captions in English, French, and German can be accessed in the video player.
SPEAKERS
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SVP of Digital Marketing and Ecommerce, AERIN
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Head of Adobe Commerce, Americas, Gorilla Group, A Wunderman Thompson Company
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ABOUT THE SESSION
In the world of luxury retail, every aspect of the customer experience needs to be perfect. That’s why AERIN, a global luxury lifestyle brand founded by Aerin Lauder, selected Adobe Commerce for the next evolution of its digital commerce experience. With a need for a platform that enables simplified operations and flexibility to deliver both consumer and B2B commerce while flawlessly conveying its unique brand aesthetic, AERIN is able to place digital at the center of its omnichannel commerce strategy.
Join us to learn:
- How to craft experiences that meet the high bar for luxury e-commerce
- Why intuitive storefront management is key to evolving experiences at speed
- How to balance B2B and B2C digital commerce through a single platform
- Where digital fits within the AERIN brand’s overall omnichannel strategy
Track: Digital Commerce
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO
Industry Focus: Commerce, Consumer Goods
Business Type: B2B, B2C
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