Omnichannel Engagement with Adobe Journey Optimizer - S717
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SPEAKERS
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Sr. Product Marketing Manager, Adobe
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Sr. Technical Evangelist, Adobe
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ABOUT THE SESSION
Never has there been more opportunity for brands to reimagine how they engage with customers across the complete lifecycle. Customers expect experiences to be consistent, contextual, and personal—whether they’re at home browsing a website, speaking to customer service, opening their loyalty app during an event, or receiving an email marketing promotion. Adobe Journey Optimizer helps brands meet customers wherever they are in their journeys and deliver the right engagement when its most valuable to the customer.
In this session, learn about:
- The future of customer engagement and its impact on customer loyalty
- How to unify inbound and outbound channels for consistent, contextual, and personal experiences
- The latest innovations we’re bringing to Adobe Journey Optimizer
Track: Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: Intermediate
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Campaign Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Channel Marketer
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Manufacturing, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Business Type: B2C
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Presented by Perficient
Behind the Experience: 4 Success Stories from Leading Brands
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