Omnichannel Orchestration with Marketo Engage and Experience Cloud - S703
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SPEAKERS
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Sr. Director, Marketing Technology, RingCentral
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AVP, Marketing Automation & Technology, RingCentral
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ABOUT THE SESSION
Omnichannel marketing sounds daunting. Marketers talk about it; few do it. With the audience sync integration between Marketo Engage and other Adobe Experience Cloud applications, such as Adobe Target, Adobe Audience Manager, and Adobe Analytics, marketing operations pros and marketers can achieve real omnichannel orchestration without additional tools. It’s way easier than it sounds — all you need are people, processes, and data. Join Adobe and Marketo Engage experts, Josh Hill and Gunjan Batra, who will show you how RingCentral uses these powerful platforms for a true omnichannel experience.
Learn how to:
- Match audiences across platforms automatically — from Anonymous to Customers
- Drive account engagement with Marketo Engage and Adobe Experience Cloud
- Orchestrate omnichannel experiences with the Marketo Engage native capabilities
Track: B2B Marketing, Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: Intermediate, Advanced
Presentation Style: Tips & Tricks
Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Optimization Manager
Industry Focus: High Tech, Telecommunications
Business Type: B2B
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