Personalization: Delivering a Tailored Digital Experience - S406
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Manager, Expert Solution Consultants, Adobe
Director of Engineering, RiteAid
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ABOUT THE SESSION
Delivering a connected, cohesive, and personalized experience for your customers across channels and devices feels like the buzzword, catch phrase of the moment. But what does that actually entail? Marketers need to think about personalization from the drop of the first cookie — and make sure that’s a first-party one to boot. This starts with data collection that’s fast and complete to create a unified view of your customers, and ends with an activation strategy focused on real-time, in-the-moment engagement that feels like it was tailor-made.
Join this session to:
- Get best practices to deploy on your digital properties to make a buzzword your reality
- Learn what’s involved to deliver tailor-made experiences
Track: Customer Data Management
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Advertiser, Business Analyst, Database Marketing Manager, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Product Manager
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
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