Personalization: Delivering a Tailored Digital Experience - S406

Closed captions in English, French, and German can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

Delivering a connected, cohesive, and personalized experience for your customers across channels and devices feels like the buzzword, catch phrase of the moment. But what does that actually entail? Marketers need to think about personalization from the drop of the first cookie —  and make sure that’s a first-party one to boot. This starts with data collection that’s fast and complete to create a unified view of your customers, and ends with an activation strategy focused on real-time, in-the-moment engagement that feels like it was tailor-made. 

Join this session to:

  • Get best practices to deploy on your digital properties to make a buzzword your reality
  • Learn what’s involved to deliver tailor-made experiences

Track: Customer Data Management

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Business Analyst, Database Marketing Manager, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Product Manager

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by IBM

Smarter Personalization with IBM and Adobe

Sign up/Sign in to access

More sessions that may interest you

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.