Self-Driving Stores: Supercharge Your Store with Data and AI - S602
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Director, Product Management, Adobe
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ABOUT THE SESSION
B2C and B2B e-commerce sales have been on fire in the past few years and have huge potential to grow. Business owners need to step up their own shopping experiences to capitalize on this growth and compete with giants like Amazon. As the e-commerce market evolves, new opportunities will emerge leveraging data and AI. Learn more about the vision and potential for the e-commerce shopping experiences of the future and how a store can start to self-drive.
We’ll discuss:
- What is the art of the possible for next-generation experiences for shoppers and merchants
- How AI can help merchants do more with less to boost efficiency and profitability
- Which data can help fuel better merchant decision-making or create a better customer experience
- What are the steps to create a self-driving store and how to navigate difficulties along the way
Track: Digital Commerce
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO
Industry Focus: Commerce, Consumer Goods, High Tech, Manufacturing, Distribution/Wholesale
Business Type: B2B, B2C
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