Tractor Supply Modernizes Its Tech Stack with Headless CMS - S309
Closed captions in English, French, and German can be accessed in the video player.
Sr. Product Marketing Manager, Adobe
VP Customer Facing Applications, Tractor Supply Company
No materials available for this session
ABOUT THE SESSION
Tractor Supply, a $10 billion Fortune 500 retail company, understands that the world has moved even further online, where now digital-first is no longer a nice to have but a need to have. Tractor Supply uses Adobe Experience Manager headless CMS to meet customers where they are (whether online, in-person, or mobile) and deliver exceptional digital experiences that positively impact their bottom line.
In this session, learn:
- What expectational omnichannel experiences look like and why it matters
- How Tractor Supply built a scalable tech stack that powers over 1M transactions
- Why a tech stack that empowers developers and marketers is critical
- Deliver personalized content to customers across every channel
Track: Content Management for Personalized Experiences
Session Type: Session
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Developer, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Content Marketer, Product Manager
Industry Focus: Commerce, Retail
Business Type: B2B, B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Presented by GSPANN Technologies, Inc.
Sony Rewards Scores Big Points with Personalization
More sessions that may interest you
Success starts with Experience League.
Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.