Turn Data into Action: Data Collection & RTCDP Connections - S509

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SPEAKERS

ABOUT THE SESSION

Companies are making significant investments in data stores and building comprehensive views of their customers to improve experience management. But this requires collecting data across every customer touchpoint using a variety of technologies and systems at scale. Adobe has re-imagined data collection for you so that you can send this data anywhere — yes, not just Adobe. Learn how you can source data from any digital property, distribute that data to other vendors and systems, incorporate the data into a real-time actionable profile, and enforce through a layer of privacy and data governance controls appropriate marketing uses. And as an added bonus, get a practical example of how to enrich your customer behavior data and easily send it to both Adobe and non-Adobe systems.

Key takeaways:

  • Collect the critical data to power customer experience management
  • Enrich the data for comprehensive consumer profiles
  • Manage and distribute the enriched data to Adobe and non-Adobe systems

Track: Developer Ecosystem

Session Type: Session

Technical Level: Beginner

Presentation Style: Tips & Tricks

Audience Type: Developer, IT Architect, IT Executive, Data Scientist, Web Analyst, Project Manager

Business Type: B2B, B2C

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