Companies are making significant investments in data stores and building comprehensive views of their customers to improve experience management. But this requires collecting data across every customer touchpoint using a variety of technologies and systems at scale. Adobe has re-imagined data collection for you so that you can send this data anywhere — yes, not just Adobe. Learn how you can source data from any digital property, distribute that data to other vendors and systems, incorporate the data into a real-time actionable profile, and enforce through a layer of privacy and data governance controls appropriate marketing uses. And as an added bonus, get a practical example of how to enrich your customer behavior data and easily send it to both Adobe and non-Adobe systems.
- Collect the critical data to power customer experience management
- Enrich the data for comprehensive consumer profiles
- Manage and distribute the enriched data to Adobe and non-Adobe systems