Turn Data into Action: Data Collection & RTCDP Connections - S509
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ABOUT THE SESSION
Companies are making significant investments in data stores and building comprehensive views of their customers to improve experience management. But this requires collecting data across every customer touchpoint using a variety of technologies and systems at scale. Adobe has re-imagined data collection for you so that you can send this data anywhere — yes, not just Adobe. Learn how you can source data from any digital property, distribute that data to other vendors and systems, incorporate the data into a real-time actionable profile, and enforce through a layer of privacy and data governance controls appropriate marketing uses. And as an added bonus, get a practical example of how to enrich your customer behavior data and easily send it to both Adobe and non-Adobe systems.
- Collect the critical data to power customer experience management
- Enrich the data for comprehensive consumer profiles
- Manage and distribute the enriched data to Adobe and non-Adobe systems
Track: Developer Ecosystem
Session Type: Session
Technical Level: Beginner
Presentation Style: Tips & Tricks
Audience Type: Developer, IT Architect, IT Executive, Data Scientist, Web Analyst, Project Manager
Business Type: B2B, B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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