While traditional warehouses and cutting-edge lake houses allow for deep interrogation and insights, being able to act on that data in the moment is still fleeting. The Adobe Experience Platform Real-Time Customer Profile addresses this problem by creating a single, actionable view of consumers and enabling marketing teams to quickly build, deploy, and activate experiences for those consumers in real time across any channel.
The Real-Time Customer Profile is constructed compared to traditional systems
It delivers real-time segment qualification and personalization
It supports 1:1 personalization across any channel
Track: Developer Ecosystem
Session Type: Session
Technical Level: Intermediate
Presentation Style: Thought Leadership
Audience Type: Developer, Digital Analyst, IT Architect, IT Executive, Audience Strategist, Data Scientist, Web Analyst, Project Manager
Business Type: B2B, B2C, SMB
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