Welcome to Adobe Analytics – Where Do I Start? - S104
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SPEAKERS
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Principal Expert Solutions Consultant, Data and Insight, Adobe
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ABOUT THE SESSION
So you now own the best customer experience and digital analytics solution on the planet…what’s next? Boot camp your entire team into a modern insights machine. We cover specific success criteria and a measurement framework for executives, provide critical enablement for managers, and give beginner analysts practical tools that you can use immediately. Each role will leave with critical and tactical steps for getting immediate traction while also being set up for long-term success.
In this session:
- Gain an understanding of the building blocks of Adobe Analytics, including metrics, dimensions, and campaign attribution
- Get equipped to use advanced analysis tools in your workflow
- Measure the success and value of your analytics program to your organization
Track: Analytics for Customer Journeys
Session Type: Session
Technical Level: Beginner
Presentation Style: Tips & Tricks
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Web Analyst
Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Business Type: B2B, B2C, SMB
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