Welcome to Adobe Analytics – Where Do I Start? - S104

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  • Jordan Ison

    Jordan Ison

    Principal Expert Solutions Consultant, Data and Insight, Adobe


So you now own the best customer experience and digital analytics solution on the planet…what’s next? Boot camp your entire team into a modern insights machine. We cover specific success criteria and a measurement framework for executives, provide critical enablement for managers, and give beginner analysts practical tools that you can use immediately. Each role will leave with critical and tactical steps for getting immediate traction while also being set up for long-term success. 

In this session:

  • Gain an understanding of the building blocks of Adobe Analytics, including metrics, dimensions, and campaign attribution
  • Get equipped to use advanced analysis tools in your workflow 
  • Measure the success and value of your analytics program to your organization 

Track: Analytics for Customer Journeys

Session Type: Session

Technical Level: Beginner

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Web Analyst

Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2B, B2C, SMB

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