Not Your Father’s AI: Leverage AI for Laser-Focused Campaigns - S111

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Leveraging AI in your marketing practice remains a complex challenge. In between insights and actions are alternatives, and knowing which alternatives will provide the best outcomes is elusive for most brands. Take customer intelligence to new heights by applying our purpose-built AI to evaluate action plans and model the alternatives that are most correlated to success and cost optimization. Hear from Adobe’s AI product team as they share best practices on informing your segmentation strategy, improving marketing campaigns, and driving ROI. 

Learn how to:  

  • Build powerful predictive models to understand what your customer is likely to do next 
  • Drill down into customer intelligence insights to inform your segmentation strategy with precision 
  • Leverage predictions and insights to activate and personalize customers’ experiences across all channels 

Track: Analytics for Customer Journeys

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Data Scientist, Optimization Manager, Web Marketer, Web Analyst

Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, High Tech, Manufacturing, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2B, B2C

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