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Practice Lead, Digital Strategy Group, Adobe
DSG Strategist, Adobe
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Session Materials
Personalisation at scale (PAS) is the cornerstone of great customer experience, and telecom, media and entertainment companies are looking to PAS to accelerate subscriber growth and retention. Join Quentin Derome, practice lead, and Oliver Lomer, industry strategist, to learn more about what TMEs are doing to create great experiences.
Discover the three key ingredients of PAS:
Track: Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Data Scientist, Operations/COO
Industry Focus: Media & Entertainment, TV/Broadcast, Telecommunications
Business Type: B2C, SMB
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