Personalisation at Scale for TME: Know More, Do More - E128
Closed captions in English, French, and German can be accessed in the video player.
Practice Lead, Digital Strategy Group, Adobe
DSG Strategist, Adobe
No materials available for this session
ABOUT THE SESSION
Personalisation at scale (PAS) is the cornerstone of great customer experience, and telecom, media and entertainment companies are looking to PAS to accelerate subscriber growth and retention. Join Quentin Derome, practice lead, and Oliver Lomer, industry strategist, to learn more about what TMEs are doing to create great experiences.
Discover the three key ingredients of PAS:
- Single subscriber view—Understand who customers are and what their preferences are
- Experience channel shift—Engage customers in the most effective and cost-efficient channel
- End-to-end journeys—Connect the dots between different touchpoints to deliver compelling omnichannel journeys
Track: Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Data Scientist, Operations/COO
Industry Focus: Media & Entertainment, TV/Broadcast, Telecommunications
Business Type: B2C, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Presented by Publicis Sapient
How Retail Grocers Deliver Personalized Service Across Channels
More sessions that may interest you
Success starts with Experience League.
Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.