Personalisation at Scale for TME: Know More, Do More - E128

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SPEAKERS

ABOUT THE SESSION

Personalisation at scale (PAS) is the cornerstone of great customer experience, and telecom, media and entertainment companies are looking to PAS to accelerate subscriber growth and retention. Join Quentin Derome, practice lead, and Oliver Lomer, industry strategist, to learn more about what TMEs are doing to create great experiences.
Discover the three key ingredients of PAS:

  • Single subscriber view—Understand who customers are and what their preferences are
  • Experience channel shift—Engage customers in the most effective and cost-efficient channel
  • End-to-end journeys—Connect the dots between different touchpoints to deliver compelling omnichannel journeys

Track: Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Data Scientist, Operations/COO

Industry Focus: Media & Entertainment, TV/Broadcast, Telecommunications

Business Type: B2C, SMB

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Presented by Publicis Sapient

How Retail Grocers Deliver Personalized Service Across Channels

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