Personalisation at Scale for TME: Know More, Do More - E128

Closed captions in English, French, and German can be accessed in the video player.

Share this page



Personalisation at scale (PAS) is the cornerstone of great customer experience, and telecom, media and entertainment companies are looking to PAS to accelerate subscriber growth and retention. Join Quentin Derome, practice lead, and Oliver Lomer, industry strategist, to learn more about what TMEs are doing to create great experiences.
Discover the three key ingredients of PAS:

  • Single subscriber view—Understand who customers are and what their preferences are
  • Experience channel shift—Engage customers in the most effective and cost-efficient channel
  • End-to-end journeys—Connect the dots between different touchpoints to deliver compelling omnichannel journeys

Track: Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Data Scientist, Operations/COO

Industry Focus: Media & Entertainment, TV/Broadcast, Telecommunications

Business Type: B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by Publicis Sapient

How Retail Grocers Deliver Personalized Service Across Channels

By viewing this video, I agree the Adobe family of companies may share my contact information with Publicis Sapient for marketing purposes. For details see the privacy policy on the Publicis Sapient sponsor page.

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.