Personalisation at scale (PAS) is the cornerstone of great customer experience, and telecom, media and entertainment companies are looking to PAS to accelerate subscriber growth and retention. Join Quentin Derome, practice lead, and Oliver Lomer, industry strategist, to learn more about what TMEs are doing to create great experiences.
Discover the three key ingredients of PAS:
Single subscriber view—Understand who customers are and what their preferences are
Experience channel shift—Engage customers in the most effective and cost-efficient channel
End-to-end journeys—Connect the dots between different touchpoints to deliver compelling omnichannel journeys
Track: Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Data Scientist, Operations/COO
Industry Focus: Media & Entertainment, TV/Broadcast, Telecommunications
Business Type: B2C, SMB
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Presented by Publicis Sapient
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