Personalization Driven by Connected Identity + Real-Time Insights - S841

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Stay connected to customers’ evolving identity, such as preferences, life events, behaviors, and transactions. Unified customer profiles, matched with real-time interactions, unlock the next best actions and hyper-personalized experiences. Personalization efforts not only speak to the individual directly with privacy, preference, and consent, but the messaging, content, and offers also resonate further through the power of first-party data and machine learning insights in real time.

Learn how to:

  • Tailor unique experiences within the customer journey across devices and channels 
  • Leverage 1:1 personalization to further enrich efforts throughout the relationship and conversation with customers
  • Power next best actions using modern machine learning, AI, and rules management in an innovative approach to 1:1 targeting

Track: B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks, Thought Leadership

Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Segmentation Specialist, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Operations/COO

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality

Business Type: B2C

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Presented by Epsilon Data Management

Epsilon CDP Identity Essentials

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