Personalization Driven by Connected Identity + Real-Time Insights - S841

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SPEAKERS

ABOUT THE SESSION

Stay connected to customers’ evolving identity, such as preferences, life events, behaviors, and transactions. Unified customer profiles, matched with real-time interactions, unlock the next best actions and hyper-personalized experiences. Personalization efforts not only speak to the individual directly with privacy, preference, and consent, but the messaging, content, and offers also resonate further through the power of first-party data and machine learning insights in real time.

Learn how to:

  • Tailor unique experiences within the customer journey across devices and channels 
  • Leverage 1:1 personalization to further enrich efforts throughout the relationship and conversation with customers
  • Power next best actions using modern machine learning, AI, and rules management in an innovative approach to 1:1 targeting

Track: B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks, Thought Leadership

Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Segmentation Specialist, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Operations/COO

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality

Business Type: B2C

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Presented by Epsilon Data Management

Epsilon CDP Identity Essentials

By viewing this video, I agree the Adobe family of companies may share my contact information with Epsilon Data Management for marketing purposes. For details see the privacy policy on the Epsilon Data Management sponsor page.

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