Personalization Driven by Connected Identity + Real-Time Insights - S841
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VP Client Solutions, Epsilon
Principal Product Manager, Adobe
SVP Digital Solutions, Epsilon
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ABOUT THE SESSION
Stay connected to customers’ evolving identity, such as preferences, life events, behaviors, and transactions. Unified customer profiles, matched with real-time interactions, unlock the next best actions and hyper-personalized experiences. Personalization efforts not only speak to the individual directly with privacy, preference, and consent, but the messaging, content, and offers also resonate further through the power of first-party data and machine learning insights in real time.
Learn how to:
- Tailor unique experiences within the customer journey across devices and channels
- Leverage 1:1 personalization to further enrich efforts throughout the relationship and conversation with customers
- Power next best actions using modern machine learning, AI, and rules management in an innovative approach to 1:1 targeting
Track: B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Tips & Tricks, Thought Leadership
Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Segmentation Specialist, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Operations/COO
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality
Business Type: B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Presented by Epsilon Data Management
Epsilon CDP Identity Essentials
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