Closed captions in English, French, and German can be accessed in the video player.
Head of Healthcare Strategic Marketing, Adobe
Digital Experience Evangelist
Featured Products
Session materials
No materials available for this session
Session Materials
Join Shiva Mirhosseini, former VP of Marketing Technology and Digital Experience at a major healthcare retailer, and Tom Swanson, head of Healthcare Strategic Marketing at Adobe, as they discuss the trends and transformational opportunities that they are seeing in the healthcare industry. Personalization is no longer optional in today’s experience economy, and healthcare is no different than other industries in the need to meet and exceed these new customer expectations. And the explosion of digital channels, digital access points, and remote and virtual care models is only accelerating the need for personalization at scale.
In this session, we'll:
Track: Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Campaign Manager, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser
Industry Focus: Healthcare/Lifesciences
Business Type: B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
Presented by Persado
By viewing this video, I agree the Adobe family of companies may share my contact information with Persado for marketing purposes. For details see the privacy policy on the Persado sponsor page.
Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.