Personalized Experiences in Healthcare Are No Longer Optional - S912

Closed captions in English, French, and German can be accessed in the video player.

Share this page



Join Shiva Mirhosseini, former VP of Marketing Technology and Digital Experience at a major healthcare retailer, and Tom Swanson, head of Healthcare Strategic Marketing at Adobe, as they discuss the trends and transformational opportunities that they are seeing in the healthcare industry. Personalization is no longer optional in today’s experience economy, and healthcare is no different than other industries in the need to meet and exceed these new customer expectations. And the explosion of digital channels, digital access points, and remote and virtual care models is only accelerating the need for personalization at scale. 
In this session, we'll:

  • Address the profound shifts in how healthcare is consumed post pandemic
  • Explore how the lines between healthcare and retail continue to blur 
  • Examine how personalization of experiences via curated content, digital channels, self-service, and integration of online and offline is driving better engagement and better outcomes

Track: Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser

Industry Focus: Healthcare/Lifesciences

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by Persado

How Charity Water Increased Engagement by 147% with AI

By viewing this video, I agree the Adobe family of companies may share my contact information with Persado for marketing purposes. For details see the privacy policy on the Persado sponsor page.

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.