Personalized Experiences in Healthcare Are No Longer Optional - S912

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SPEAKERS

ABOUT THE SESSION

Join Shiva Mirhosseini, former VP of Marketing Technology and Digital Experience at a major healthcare retailer, and Tom Swanson, head of Healthcare Strategic Marketing at Adobe, as they discuss the trends and transformational opportunities that they are seeing in the healthcare industry. Personalization is no longer optional in today’s experience economy, and healthcare is no different than other industries in the need to meet and exceed these new customer expectations. And the explosion of digital channels, digital access points, and remote and virtual care models is only accelerating the need for personalization at scale. 
In this session, we'll:

  • Address the profound shifts in how healthcare is consumed post pandemic
  • Explore how the lines between healthcare and retail continue to blur 
  • Examine how personalization of experiences via curated content, digital channels, self-service, and integration of online and offline is driving better engagement and better outcomes

Track: Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser

Industry Focus: Healthcare/Lifesciences

Business Type: B2C

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