The aspiration of Naranja X, the largest Argentinian credit card provider, was to create digital experiences that not only made its customers’ lives easier but also with the warmth provided in the physical world. Recognizing the changes in the competitive environment and consumer preference for digital, they embarked on a 5-year journey that required a fintech mindset, a change management strategy, and hiring a new generation of IT professionals focused on marketing technology. Learn how Naranja X transformed themselves from a retail company to a digital-first financial services provider that was able to exceed their digital engagement and sales objectives.
In this session:
- The role of the management team and their support of the digital evolution from the beginning
- Developing new processing and work methodologies with multidisciplinary teams
- Increasing productivity through the automation of marketing workflows