Harnessing the Power of Customer Insights with Single Customers View (SCV) - S837

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  • Steve Shaw

    Steve Shaw

    Chief Product and Technology Officer, Dotdigital


Learn why building a single customer view (SCV) is good for both business and the customer… if done correctly. Contrary to popular belief, your SCV doesn’t get better with every piece of data you point to it. Building a SCV requires planning, consideration, and curation. Join Steve Shaw, global CPTO at Dotdigital, for a practical session.

You’ll learn:

  • How the way that you collect data about your customers affects their perception of your brand
  • Why consumer trust affects the propensity to buy, and buy again
  • What a customer-first data acquisition strategy looks like and the steps you can take as a business to build out a SCV that works for you

Track: Analytics for Customer Journeys, B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Advertiser, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Product Manager, Operations/COO, Project Manager

Industry Focus: Commerce, Consumer Goods, Professional Services, Retail, Travel & Hospitality

Business Type: B2C

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Presented by Dotdigital

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