The Future of Hyper-Personalization and Customer Experience - S413
Closed captions in English, French, and German can be accessed in the video player.
SPEAKERS
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Head of Services Marketing - EMEA, Adobe
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Director, Global Services Marketing, Adobe
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Session Materials
ABOUT THE SESSION
CX expectations have changed with digital marketing. Customers expect brands across industries to offer multichannel engagement. And marketers are expected to maintain simple and clear communications across multiple digital channels. CX excellence helps brands acquire new logos and maintain higher retention rates, with customer data and hyper-personalization key to success.
In this session:
- Gain insights into the future of data-driven marketing
- Understand how marketers are using account-based marketing, data, and data-driven insights for hyper-personalized campaigns
- Learn how Real Madrid FC is driving fan experience through building an economy of emotion, digital, and data
Track: Customer Data Management
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Product Manager, Web Designer
Business Type: B2B
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Presented by HCL Technologies
Reimagine Customer Experiences
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