The Future of Programmatic Advertising - S411

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  • Megan Segedi

    Megan Segedi

    Client Partner, Adobe Advertising Cloud, Adobe

  • Melissa Gruver

    Melissa Gruver

    Global DMP & Audience Strategy Lead, Dell Technologies


Programmatic advertising is evolving faster than ever. The next wave of change is powered by consumer privacy regulations, data deprecation, and the rise of walled gardens and gated communities. Learn about Adobe’s point of view on the future of programmatic advertising and how Dell partners with Adobe Advertising Cloud for cookieless testing. 

Track: Customer Data Management

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist

Industry Focus: Advertising/Publishing, High Tech

Business Type: B2B, B2C

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