The Future of Programmatic Advertising - S411
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SPEAKERS
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Client Partner, Adobe Advertising Cloud, Adobe
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Global DMP & Audience Strategy Lead, Dell Technologies
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ABOUT THE SESSION
Programmatic advertising is evolving faster than ever. The next wave of change is powered by consumer privacy regulations, data deprecation, and the rise of walled gardens and gated communities. Learn about Adobe’s point of view on the future of programmatic advertising and how Dell partners with Adobe Advertising Cloud for cookieless testing.
Track: Customer Data Management
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist
Industry Focus: Advertising/Publishing, High Tech
Business Type: B2B, B2C
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Presented by Validity
Earning Your Customer's Trust in Your Communications
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