The Future of Programmatic Advertising - S411

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SPEAKERS

  • Megan Segedi

    Megan Segedi

    Client Partner, Adobe Advertising Cloud, Adobe

  • Melissa Gruver

    Melissa Gruver

    Global DMP & Audience Strategy Lead, Dell Technologies

ABOUT THE SESSION

Programmatic advertising is evolving faster than ever. The next wave of change is powered by consumer privacy regulations, data deprecation, and the rise of walled gardens and gated communities. Learn about Adobe’s point of view on the future of programmatic advertising and how Dell partners with Adobe Advertising Cloud for cookieless testing. 

Track: Customer Data Management

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist

Industry Focus: Advertising/Publishing, High Tech

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

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Presented by Validity

Earning Your Customer's Trust in Your Communications

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