Victoria’s Secret’s Journey with Personalization Capabilities - S721
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SPEAKERS
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Director of Digital Products, Victoria's Secret
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ABOUT THE SESSION
Victoria’s Secret is the leading specialty retailer of women’s lingerie, prestige fragrance, body care, accessories, and athletic and loungewear. With a mission to champion, celebrate, and advocate for women and the causes that matter most to them, Victoria’s Secret sees the transformative power of products and experiences to bring inspiration, confidence, comfort, and joy to women around the world. Jenna Brunner lives these values every day as the director of Digital Products for Personalization. Her role is to deploy new capabilities to personalize customers’ journeys and deliver relevant experiences wherever the customer decides to engage. She is passionate about personalization and evolving the way the brand thinks about serving content and product to customers to enhance their connection to the brand.
In this session, learn about:
- The company’s journey in the adoption and implementation of Adobe personalization capabilities
- How Victoria’s Secret leveraged tools to reshape customer experiences
- How the sucess of personalization efforts are measured
Track: Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Optimization Manager, Web Marketer, Product Manager
Industry Focus: Commerce, Retail
Business Type: B2C
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Presented by Epsilon Data Management
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