Victoria’s Secret’s Journey with Personalization Capabilities - S721

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Victoria’s Secret is the leading specialty retailer of women’s lingerie, prestige fragrance, body care, accessories, and athletic and loungewear. With a mission to champion, celebrate, and advocate for women and the causes that matter most to them, Victoria’s Secret sees the transformative power of products and experiences to bring inspiration, confidence, comfort, and joy to women around the world. Jenna Brunner lives these values every day as the director of Digital Products for Personalization. Her role is to deploy new capabilities to personalize customers’ journeys and deliver relevant experiences wherever the customer decides to engage. She is passionate about personalization and evolving the way the brand thinks about serving content and product to customers to enhance their connection to the brand. 

In this session, learn about:

  • The company’s journey in the adoption and implementation of Adobe personalization capabilities
  • How Victoria’s Secret leveraged tools to reshape customer experiences
  • How the sucess of personalization efforts are measured

Track: Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Optimization Manager, Web Marketer, Product Manager

Industry Focus: Commerce, Retail

Business Type: B2C

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Presented by Epsilon Data Management

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