What to Say? Close the Gap Between Personalized Content+Commerce - S824

Closed captions in English, French, and German can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

Technology enables us to get our content in front of a consumer. But technology doesn’t create a customer…stellar products and engaging content do! The goal for every brand is simple: Brands must marry their content and commerce strategies to turn a transactional relationship into a true customer relationship. Join us for a live discussion on marrying conversion and e-commerce scale with objectives around customer engagement and loyalty. 

In this session, we cover:

  • Adapting your content engine for personalization goals
  • Creating more compelling content to communicate product value
  • Considering content engagement a key variable in loyalty (going beyond spend)
  • Establishing the right infrastructure e-commerce + content scale

Track: Digital Commerce, Marketing Workflows and Collaboration, B2B Marketing, Content Management for Personalized Experiences, Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO, Project Manager, Web Designer

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, Manufacturing, Media & Entertainment, Retail, Travel & Hospitality, Distribution/Wholesale

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
Play button

Presented by Rightpoint

Adobe Powers Bungie's New Gamer-Focused Ecommerce Experience

Watch video
View all

By viewing this video, I agree the Adobe family of companies may share my contact information with Rightpoint for marketing purposes. For details see the privacy policy on the Rightpoint sponsor page.

More sessions that may interest you

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.

Start learning