What to Say? Close the Gap Between Personalized Content+Commerce - S824
Closed captions in English, French, and German can be accessed in the video player.
Global Head of Commerce Solutions, Rightpoint
VP Content Practice Lead, Rightpoint
No materials available for this session
ABOUT THE SESSION
Technology enables us to get our content in front of a consumer. But technology doesn’t create a customer…stellar products and engaging content do! The goal for every brand is simple: Brands must marry their content and commerce strategies to turn a transactional relationship into a true customer relationship. Join us for a live discussion on marrying conversion and e-commerce scale with objectives around customer engagement and loyalty.
In this session, we cover:
- Adapting your content engine for personalization goals
- Creating more compelling content to communicate product value
- Considering content engagement a key variable in loyalty (going beyond spend)
- Establishing the right infrastructure e-commerce + content scale
Track: Digital Commerce, Marketing Workflows and Collaboration, B2B Marketing, Content Management for Personalized Experiences, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO, Project Manager, Web Designer
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, Manufacturing, Media & Entertainment, Retail, Travel & Hospitality, Distribution/Wholesale
Business Type: B2C
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Presented by Rightpoint
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