Closed captions in English, French, and German can be accessed in the video player.
Adobe will share your info with Rightpoint if you add this session to your schedule. You may view the session without adding to schedule.
Global Head of Commerce Solutions, Rightpoint
VP Content Practice Lead, Rightpoint
Session materials
No materials available for this session
Session Materials
Technology enables us to get our content in front of a consumer. But technology doesn’t create a customer…stellar products and engaging content do! The goal for every brand is simple: Brands must marry their content and commerce strategies to turn a transactional relationship into a true customer relationship. Join us for a live discussion on marrying conversion and e-commerce scale with objectives around customer engagement and loyalty.
In this session, we cover:
Track: Digital Commerce, Marketing Workflows and Collaboration, B2B Marketing, Content Management for Personalized Experiences, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO, Project Manager, Web Designer
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, Manufacturing, Media & Entertainment, Retail, Travel & Hospitality, Distribution/Wholesale
Business Type: B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
Presented by Rightpoint
By viewing this video, I agree the Adobe family of companies may share my contact information with Rightpoint for marketing purposes. For details see the privacy policy on the Rightpoint sponsor page.
Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.