What to Say? Close the Gap Between Personalized Content+Commerce - S824

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ABOUT THE SESSION

Technology enables us to get our content in front of a consumer. But technology doesn’t create a customer…stellar products and engaging content do! The goal for every brand is simple: Brands must marry their content and commerce strategies to turn a transactional relationship into a true customer relationship. Join us for a live discussion on marrying conversion and e-commerce scale with objectives around customer engagement and loyalty. 

In this session, we cover:

  • Adapting your content engine for personalization goals
  • Creating more compelling content to communicate product value
  • Considering content engagement a key variable in loyalty (going beyond spend)
  • Establishing the right infrastructure e-commerce + content scale

Track: Digital Commerce, Marketing Workflows and Collaboration, B2B Marketing, Content Management for Personalized Experiences, Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO, Project Manager, Web Designer

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, Manufacturing, Media & Entertainment, Retail, Travel & Hospitality, Distribution/Wholesale

Business Type: B2C

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