Winning Digital-First and Customer Journey Strategies - S918

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ABOUT THE SESSION

Hear about winning digital-first and 1:1 journey strategies geared toward improving the customer experience. Mark Lawson, EVP and chief marketing sales officer at Cox Communications, has been so effective in his approach the past eight years that he was recently promoted within the company, further lending his digital vision to pave the way for growth and retention. Joined by Adobe’s very own Ehren Hozumi, VP, GM, and transformational thought leader for the industry, this “fireside chat” presentation will surely leave you inspired.

Takeaways include:

  • Where to begin with laying a digital foundation capable of powering innovation
  • Top tips for attracting new customers and building lasting relationships across channels
  • The biggest focus areas and drivers for overall growth in 2022

Track: Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale, Trends and Inspiration

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Audience Strategist, Channel Marketer, Web Marketer, Operations/COO

Industry Focus: Media & Entertainment, Telecommunications

Business Type: B2C

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