Hear about winning digital-first and 1:1 journey strategies geared toward improving the customer experience. Mark Lawson, EVP and chief marketing sales officer at Cox Communications, has been so effective in his approach the past eight years that he was recently promoted within the company, further lending his digital vision to pave the way for growth and retention. Joined by Adobe’s very own Ehren Hozumi, VP, GM, and transformational thought leader for the industry, this “fireside chat” presentation will surely leave you inspired.
- Where to begin with laying a digital foundation capable of powering innovation
- Top tips for attracting new customers and building lasting relationships across channels
- The biggest focus areas and drivers for overall growth in 2022