Your Personalization Strategy in a Privacy-Conscious World - S904

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Digital disruption has shifted the boundaries of consumer expectations on privacy, and the industry is moving toward a world of AI-powered hyper-personalization solutions while preserving user privacy. Join Meta’s Head of Enterprise Cloud Partnership, Todd Pasternack, and Adobe’s VP of Business Development, Justin Merickel, as they discuss how the tools, methods, and strategies we use as marketers are evolving to meet consumers’ needs and addressing the many changes to the privacy landscape that have occurred in recent years and that are coming in the near future.

Learn about:

  • Challenges of the evolving ad ecosystem
  • How personalization and privacy relate when it comes to digital advertising
  • Why companies are investing in new technologies to navigate the changing landscape

Track: Personalization at Scale, Trends and Inspiration

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks, Thought Leadership

Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Product Manager, Operations/COO, Project Manager, Web Designer

Industry Focus: Advertising/Publishing, Commerce, Professional Services

Business Type: B2B, B2C, SMB

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Presented by Validity

Earning Your Customer's Trust in Your Communications

By viewing this video, I agree the Adobe family of companies may share my contact information with Validity for marketing purposes. For details see the privacy policy on the Validity sponsor page.

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