2023 Roadmap and Innovations for Adobe Marketo Engage - S204

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SPEAKERS

ABOUT THE SESSION

Join the head of Adobe Marketo Engage product management to get a sneak peek of the innovations coming for B2B marketing automation in 2023. Through our planned 2023 roadmap, we're delivering new ways to drive marketing efficiency, scale, and revenue impact. We're also adding exciting innovations in campaign and customer journey creation that come directly from customer feedback. Hear how we’re approaching simplified campaign and journey creation to make marketing automation easier.

Learn how to:

  • Simplify campaign and journey creation to help your team work faster and ramp up new members quicker
  • Drive more tightly connected and personalized engagement across popular and emerging B2B marketing channels to make your customer journey more efficient
  • Automate B2B attribution reporting across all your customer data sources, including multi-CRM scenarios, to drive higher marketing ROI

Public Track: B2B Marketing

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Campaign Manager, Digital Marketer, Email Marketer, Marketing Executive, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Marketing Practitioner, Marketing Analyst, Marketing Operations Manager

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