Closed captions in English can be accessed in the video player.
2023 Roadmap and Innovations for Adobe Marketo Engage - S204

SPEAKERS
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Sr. Group Product Manager, Adobe
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Sr. Director, Product Management, Adobe Marketo Engage, Adobe
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Session Materials
ABOUT THE SESSION
Join the head of Adobe Marketo Engage product management to get a sneak peek of the innovations coming for B2B marketing automation in 2023. Through our planned 2023 roadmap, we're delivering new ways to drive marketing efficiency, scale, and revenue impact. We're also adding exciting innovations in campaign and customer journey creation that come directly from customer feedback. Hear how we’re approaching simplified campaign and journey creation to make marketing automation easier.
Learn how to:
- Simplify campaign and journey creation to help your team work faster and ramp up new members quicker
- Drive more tightly connected and personalized engagement across popular and emerging B2B marketing channels to make your customer journey more efficient
- Automate B2B attribution reporting across all your customer data sources, including multi-CRM scenarios, to drive higher marketing ROI
Public Track: B2B Marketing
Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Campaign Manager, Digital Marketer, Email Marketer, Marketing Executive, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Marketing Practitioner, Marketing Analyst, Marketing Operations Manager
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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