A Roadmap to Maximize the Value from your Martech Stack - S710

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Oftentimes, large enterprises invest heavily in marketing technology, but aren’t organizationally prepared to realize the full potential of their investments. Learn how NextEra Energy, the world’s largest utility company, worked with IBM Consulting to lay a foundation for transforming their operating model to reinvent how they deliver value to the organization. Join us in this session to learn:

  • The importance of establishing a multi – year road map for a Center of Excellence that can deliver personalized customer experiences and more valuable employee experiences.
  • How collaborative relationships and a unified vision across a matrixed organization enable culture change and create more seamless customer interactions.
  • The effectiveness of combining all products and product owners in a centralized model across the enterprise, especially with the adoption of Real-Time CDP and Customer Journey Analytics.

Public Track: Analytics for Customer Journeys, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Channel Marketer, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Operations, Project Manager, Product Manager, Marketing Practitioner, Operations Executive, Marketing Analyst

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

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