Account-based Marketing: More Than a B2B Marketing Strategy - S205

Take a popular strategy, ABM, and turn it into a power plant for account target orchestration. Marketo Engage ABM delivers campaign automation for better lead-to-account matching, enabling dynamic content, simplified targeting, attribution models and segmentation. Personalize your strategy for scaled capabilities, low code strategies and a seven-step plan that can keep up. Join Champion Corey Bayless from AWS to learn how they've established one of the largest ABM solutions. Their dynamic marketing has increased control, conversion and customer obsession.

You'll learn:

• The seven step ABM strategy all companies need to turn powerful marketing strategies into a usable technology that expands sales, revenue & marketing operations
• The challenges ABM overcomes with lead-to-account matching
• How Marketo Engage scales account-level dynamic content
• How to automate CRM & Marketo Engage campaign syncing to align sales & marketing

Public Track: B2B Marketing

Type: Session

Technical Level: General Audience, Intermediate, Advanced

Presentation Style: Thought Leadership

Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Operations, Marketing Practitioner, Operations Executive, Marketing Analyst, Marketing Operations Manager

Industry Focus: High Tech