Closed captions in English can be accessed in the video player.
B2B Marketing Attribution: The Search for the Holy Grail - S202
Head of Product Marketing, Marketo Measure, Adobe
Principal Product Manager, Adobe
Director, Advanced Analytics, Workday
Adobe Experience PlatformStart a free trial Learn more
Adobe SenseiStart a free trial Learn more
Marketo EngageStart a free trial Learn more
Marketo MeasureStart a free trial Learn more
Marketing Mix ModelingStart a free trial Learn more
Attribution AIStart a free trial Learn more
No materials available for this session
ABOUT THE SESSION
B2B marketing and ops teams have used automation to scale up buyer engagement and drive growth. Now they’re ditching DIY reporting and automating measurement to optimize all that engagement (and investment) in search for answers to one of the holy grail questions: marketing attribution. Join Adobe and Jonathan Chen from Workday to hear how they’ve built up revenue operations analytics processes using Marketo Measure and new AI advancements. See the latest innovations that make measuring the pipeline, revenue, and ROI impact of every campaign, channel, and asset easier.
- Why 95% of B2B marketers want to improve attribution
- The three “trials” in preparing an organization for marketing attribution and Workday’s journey in using AI/ML for B2B marketing attribution capabilities
- Adobe Marketo Measure Ultimate – our new enterprise offering built on Adobe Experience Platform
Public Track: Analytics for Customer Journeys, B2B Marketing, Personalized Omnichannel Engagement
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Web Analyst, Marketing Practitioner, Marketing Analyst, Marketing Operations Manager
Industry Focus: High Tech
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Digital experience insights
Explore even more digital experience insights with these short videos.
Success starts with Experience League.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.