Building a Content Supply Chain That Scales with DAM - S324

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SPEAKERS

ABOUT THE SESSION

As customer expectations change in a digital-first economy, leading content teams must adopt new organizing principles, content workflows, and emerging technologies to meet the demands. Content strategy, architecture, and automation are key elements to build a modern content supply chain that supports personalization across the customer journey.  

In this session, we highlight: 

  • A crawl, walk, run approach for aligning content strategy with marketing technology architecture 
  • Best practices to alignment across all organizations, including content architecture, content marketing, user experience, IT, design, product, and branding 
  • Latest Adobe innovations with workflow management, digital asset management, creative tools, and AI-powered automation 

Use the unique Experience League Community thread here to pose questions prior to, during, or after this session, and the speakers and Adobe team will answer!

Public Track: Content that Drives Performance, Content Supply Chain

Type: Session

Technical Level: General Audience

Presentation Style: Value Realization

Audience Type: Creative Leader, IT Executive, Marketing Executive, Content Marketer, Web Marketer, Product Manager, Marketing Practitioner

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