As customer expectations change in a digital-first economy, leading content teams must adopt new organizing principles, content workflows, and emerging technologies to meet the demands. Content strategy, architecture, and automation are key elements to build a modern content supply chain that supports personalization across the customer journey.
In this session, we highlight:
- A crawl, walk, run approach for aligning content strategy with marketing technology architecture
- Best practices to alignment across all organizations, including content architecture, content marketing, user experience, IT, design, product, and branding
- Latest Adobe innovations with workflow management, digital asset management, creative tools, and AI-powered automation
Use the unique Experience League Community thread here to pose questions prior to, during, or after this session, and the speakers and Adobe team will answer!