Building and Scaling for Customer-Centric Personalization - S715

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  • Abigail Matchett

    Abigail Matchett

    Sr. Director, Data Strategy, Bounteous

  • Ben Meck

    Ben Meck

    Executive Director, Enterprise Marketing Technology, CVS Health


The relationship between consumers and healthcare providers is rapidly changing, with nearly 77% of patients saying they would switch healthcare providers to find a better experience. Join CVS Health and Bounteous as they discuss how CVS is building on their data foundation to orchestrate journeys and deliver customer-first experiences and care.

Learn about:

  • CVS’s innovative healthcare model that puts consumers at the center of their care
  • Gaining customer loyalty through a digital-first business transformation
  • Delivering personalized experiences to consumers in real time at meaningful moments

Public Track: Powering your Digital Business with Adobe Experience Cloud

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Optimization Manager, Web Marketer, Web Analyst, Operations, Marketing Practitioner, Operations Executive, Marketing Analyst

Industry Focus: Healthcare/Lifesciences

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