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Data Dream House: How FSI Builds for Cross-Channel Analysis - S121
Sr. Practice Lead, Expert Solution Consulting, Adobe
Sr. Analyst, Truist
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Adobe Customer Journey AnalyticsStart a free trial Learn more
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ABOUT THE SESSION
Due to the proliferation of data, financial services firms are struggling to generate value and truly know their customers. This struggle makes it difficult to defend budgets for products and platforms and continue down the path of transformation. We’ll talk about why this struggle exists and how Adobe's data and insights solutions can help build a better foundation.
In this session, learn about:
- Data trends and challenges within Financial Services
- How Adobe Analytics supports the foundation of data capabilities
- Building your data "dream home" with Customer Journey Analytics
Public Track: Analytics for Customer Journeys
Technical Level: Intermediate, Advanced
Presentation Style: Value Realization
Audience Type: Business Analyst, Digital Analyst, IT Executive, Marketing Executive, Web Analyst, Product Manager, Marketing Analyst
Industry Focus: Financial Services & Insurance
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