Data Dream House: How FSI Builds for Cross-Channel Analysis - S121

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SPEAKERS

ABOUT THE SESSION

Due to the proliferation of data, financial services firms are struggling to generate value and truly know their customers. This struggle makes it difficult to defend budgets for products and platforms and continue down the path of transformation. We’ll talk about why this struggle exists and how Adobe's data and insights solutions can help build a better foundation.  

In this session, learn about: 

  • Data trends and challenges within Financial Services  
  • How Adobe Analytics supports the foundation of data capabilities 
  • Building your data "dream home" with Customer Journey Analytics 

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Value Realization

Audience Type: Business Analyst, Digital Analyst, IT Executive, Marketing Executive, Web Analyst, Product Manager, Marketing Analyst

Industry Focus: Financial Services & Insurance

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